Piha Brewing Co
Piha brewing co is a Boutique beer brewery that uses aspects and stories taken from the history of Piha beach that pays attention to the natural wonders of NZ.
Conceptual branding project
All design and imagery by James Magee
New Zealand, known for its natural beauty, is home to the some of the world’s most iconic surf beaches. Piha, perhaps it’s most iconic, is a popular West Coast surf spot, characterised by a raw, unforgiving ocean surrounded by native forest, waterfalls and the famous Lion Rock. Using natural ingredients and sustainable practices, Piha Brewing Co produce handcrafted beer shaped by the unique characteristics of this remote location. I’ve used my own photography and hand rendered type to capture the essence of Piha in the form of an imagined independent brewery.